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Smartshake

Smart Shake is an industry-leading producer of sports supplement shakers, with the added bonus of storage for either powders or tablets. These Smart shakes are super trendy and interchangeable and make carrying your daily supplements easy and convenient.

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The Birth Of Smart Shake

Every New Years Eve people make new promises to themselves and partners or friends, and one of the leading promises we see every year is people aiming to get fitter and they all begin heading to the gyms, trying to get in shape in time for summer.

Mikael Nilsson the founder and CEO of Smart Shake did just this, and he followed a strict diet and training program to achieve that fitness level he wanted. He found himself every morning preparing daily servings of his nutrition and supplements, scooping protein powders from bulk sacks into smaller plastic bags. These bags together with his shaker, stored in an even bigger plastic bag, became an even bigger hassle to log around day to day.

Cheap Shakers

He often found that his cheap shakers were often leaking, and this often made a huge mess of his gym bag and its contents. He begun asking around the changing room of his local gym and he soon found that this was a common problem for most. He then made it his mission to begin searching the market for a better solution, but at first he found nothing.

Proverb for Thought

As the famous proverb says, ‘If you want something done properly, then do it yourself’. This thought led him on to start thinking about a new ‘Smart’ shaker, which would have storage compartments to make transporting your favourite supplements more convenient. He also wanted this new generation of shaker to be 100% leak-proof and planned to make them from high quality non-toxic materials.

His next 9 months were very busy; he worked hard on his idea, its overall design and the individual features of the shaker. He even quit his job, as he needed more time to work on his idea and achieve those goals. After making his sketch into a 3D model, a prototype was finally made in Sweden.

First Launch

By this time he had already been developing the idea for almost a year without any earnings. He contacted 40 different companies across Sweden, hoping that at least one would be interested in his product. It was in late 2009 that the first official version of the Smart Shake was delivered. This was just four days before the opening of the Fitness Festivalen expo. This event amounted to be a great success for the Smart Shake, and it only took one month before the orders started to roll in.

In Autumn 2010, the Smart Shakes were introduced to the USA, when the company signed a sponsorship deal with 4-time Mr Olympia champion Jay Cutler. Jay is now a fully integrated member of the Smart Shake team, and he remains a world-class bodybuilder and devoted Smart shake user.

The Smart Shake Team

The Smart Shake team is now made up of four professional and elite body builders, Jay Cutler, Adela Garcia, Ronnie Coleman and Phil Heath. These athletes are proud to be ambassadors of the new generation of sports shakers, and Smart Shake has already helped them to achieve where they are.

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